Kip Johnson 's
Wheeling & Dealing
Follow Kip through his daily life as a Realtor in a wheelchair and learn some great information on selling or buying a home. .
Time to break a myth and give you guys a huge insight if you plan on selling your home.
Receiving as much exposure as possible
• 93% of home buyers use the internet to help them look for homes
Your Realtor better have an online marketing plan, if they don’t, you probably should find a new realtor
• The psychological pricing model of using 99 doesn’t hold the same weight in the Real Estate Industry
A $1 difference in the list price could get you your desired exposure
A price ending in 99 may still give a lower perceived value but it will also limit the number of people who see your home in online searches. Since our industry has become so reliant on people looking for homes online those limited search views will heavily outweigh any advantage gained.
So how does 99 limit search views?