Marketing is important, but today’s world is Internet-based, and every website that has anything to do with real estate will have your home on it within 15 minutes of it going live, without your agent doing a thing. Agents aren’t always open about this, but those listings go up automatically. Some would prefer you to think they are manually inputting your home onto these listing sites, but I prefer to be transparent here – it’s all automated once a home is put into the MLS (Multiple Listing Service).
Professional photography is also necessary, but if your agent is taking pictures for marketing with his cell phone or having a friend do it to save money, he won’t be in business long. You can always request a redo if you’re unhappy with your listing pictures, because this is what people will see first and you want to make a good impression.
There’s very little an agent can really do to set their real estate marketing apart from other agents’. If I had to guess, something like 90% of agents get professional photos of the home, put a sign in the yard, make a flyer, post the home on their social media channels and some type of social marketplace, and then they sit back and wait for a buyer to appear.
Now don’t get me wrong, there are some advanced ways to get more eyes on your property. Me and maybe 10% of other agents know about these things and follow through with them on a regular basis. For more info on these real estate marketing tactics, I suggest reading through my free ebook, Home Seller Secrets
. But most fancy marketing schemes aren’t going to help you sell your house for more money if you list it at the wrong price right out of the gate.If your house has been sitting on the market, I can almost guarantee you that it’s because the price is too high.
It’s not the marketing, or your agent, or because you’re not having enough open houses. We’re not in a 2008 housing market where homes just didn’t sell; prices would be dropping drastically if this was the case.
Homes priced correctly don’t just sit. They sell relatively quickly; we see this every day of the week and every month of the year.